Advergame Campaigns: A Game that Drives Your Brand’s Success
In the competitive world of digital marketing, brands are constantly looking for new ways to interact with their audience and create a lasting impact on the consumer’s mind. One strategy that has proven successful for many companies is the implementation of...
What are the differences between gamification and advergaming?
When talking about concepts such as gamification and advergaming, some confusion can often arise, both in what they mean and in the use that can be made of them. Some of the main differences between the two concepts are described below: The main difference that exists...