10 Common Mistakes that Detract from the Professionalism of a Business Website
An online presence is essential for any business in the digital age, but the quality of your website can make the difference between attracting or scaring away visitors. In this article, we identify 10 common mistakes that can detract from the professionalism of a...
Breaking Down B2B and B2C Websites: Designing for Success in the Business and Consumer Markets
In the vast universe of the web, websites fall into several categories based on the type of audience they seek to reach and the objectives they seek to accomplish. Two of these fundamental categories are B2B (Business to Business) and B2C (Business to Consumer)...
Inbound Marketing: A Modern Strategy to Attract, Convert and Retain Customers
In a saturated digital world, where consumers have the power to filter and select the information they consume, Inbound Marketing has emerged as an effective strategy to engage customers organically, providing relevant and valuable content at the right time. Below,...
7 Habits to avoid in your Email Marketing Strategy
Email marketing remains a powerful tool for businesses, but its effectiveness depends largely on how it is implemented. Some habits can undermine your efforts and alienate your subscribers. Here are seven habits to avoid to ensure your email marketing strategy is...