How to Convert Occasional Customers into Frequent Customers
In the business world, getting a customer to make a purchase is only the first step. The real challenge – and success – lies in converting those occasional customers into repeat customers. Not only do repeat customers spend more, but they are also more...
How to Use an Advergame to Capture Leads in a New Way
In the digital age, capturing quality leads has become a priority for brands looking to expand their customer base. Traditional marketing strategies are becoming increasingly saturated and users tend to ignore intrusive ads. Faced with this scenario, brands have begun...
What is Content Marketing and How to Leverage it for your Brand?
Content marketing is a marketing strategy that focuses on creating, publishing and distributing relevant, valuable and consistent content to attract a specific audience and ultimately drive actions that generate benefits for the brand. It is one of the most effective...
Best Practices for the “Contact Us” Page of a Web Site
The “Contact Us” page of a website is one of the most crucial elements, as it is where visitors and potential customers can communicate directly with a company. Although this page often doesn’t get the attention it deserves, optimizing it can make a big...