Content marketing is a marketing strategy that focuses on creating, publishing and distributing relevant, valuable and consistent content to attract a specific audience and ultimately drive actions that generate benefits for the brand. It is one of the most effective...
The “Contact Us” page of a website is one of the most crucial elements, as it is where visitors and potential customers can communicate directly with a company. Although this page often doesn’t get the attention it deserves, optimizing it can make a big...
Electronic commerce (e-commerce) has become an essential tool for any business that wants to expand its reach and attract new customers. For e-commerce to be successful, it is not enough to have an online store; it is essential to implement effective digital marketing...
Stories have become one of the most popular and effective formats on social networks, radically changing the way people interact with and consume content. Since Snapchat introduced them and they have been rapidly adopted on platforms such as Instagram, Facebook, and...
The home page of a website is the digital gateway for visitors. Its design and usability are critical to retaining the user’s attention and effectively guiding them through the online experience. In this article, we present 10 usability guidelines to ensure that...