In the digital era, having a presence on social networks is essential for any business, but being present is not enough. For your brand to thrive, it is necessary to increase engagement, that is, the interaction that users have with your content. Increasing engagement not only strengthens the relationship with your audience, but also improves the positioning of your content and attracts new followers. In this article, we share 15 ways a business can increase its engagement on social networks quickly.
1. Post Engaging Visual Content
Images and videos generate much more interaction than text-only content. Make sure each post has an appealing visual look and is aligned with your brand identity.
Example:
• Post high-quality photos of your products or easy-to-understand infographics.
• Use short, engaging videos that grab attention in the first few seconds.
2. Conduct Contests and Sweepstakes
Contests are one of the fastest ways to increase interaction on social networks. Ask participants to comment, share or tag friends to participate, which generates more visibility.
Example:
“Sweepstakes! Comment which product you would like to win and tag two friends to participate.”
3. Post Daily Stories
Stories on Instagram and Facebook are perfect for keeping your audience continuously connected. Posting temporary content, such as exclusive promotions or behind-the-scenes, motivates followers to interact immediately.
Example:
Use polls, questions or emoji sliders to get users to interact with your content in real time.
4. Engage your Audience with Questions
Asking questions is a direct way to invite users to interact. Simple questions that don’t require a lot of time to answer tend to generate more comments.
Example:
• “What is your favorite product from our store?”
• “Do you prefer to buy online or in the physical store?”
5. Post at the right time
Each social network has peak times, and posting at those times will help you reach more people. Use the platforms’ analytics tools to identify when your audience is most active.
Example:
Post on Instagram around 11 a.m. and 7 p.m., times when many users are active.
6. Use Popular and Relevant Hashtags
Hashtags are a great way to reach new audiences that don’t follow you. Use hashtags that are popular and relevant to your industry and content.
Example:
Instead of using generic hashtags like #marketing, use more specific combinations like #MarketingDigital2024 or #EcommerceTrends.
7. Create Content of Value
Content that offers value, whether educational, entertaining or inspirational, attracts more interactions. People tend to share and comment on posts they find useful.
Example:
Post tutorials, step-by-step guides, helpful tips or case studies that are relevant to your audience.
8. Do Live Broadcasts
Lives are a powerful way to connect in real time with your followers. You can answer live questions, conduct product demonstrations or showcase company events.
Example:
Hold a live Q&A session where users can directly ask questions about your products or services.
9. Collaborate with Influencers or Partners
Collaborations with influencers or like-minded brands can expose you to new audiences who are already interested in similar products or services. This direct exposure can generate more interactions.
Example:
An influencer in your niche can test your products in a live broadcast or sponsored post.
10. Encourage User Generated Content (UGC)
Encourage your customers and followers to create content about your products or services. User-generated content is authentic and often has a high level of engagement.
Example:
Ask customers to post photos with your products using a brand-specific hashtag for a chance to be featured.
11. Tell engaging stories
Human or behind-the-scenes stories connect emotionally with people and motivate them to share, comment or react. A well-told story can generate a stronger relationship with your audience.
Example:
Share how your business started or customer success stories.
12. Post Interactive Content
Polls, questionnaires and emoji sliders on platforms like Instagram or Facebook allow users to interact in a simple and quick way.
Example:
Post a poll about the next product you should launch or a trivia about your industry.
13. Respond to Comments and Messages Quickly
It’s not just about getting engagement, it’s also about keeping the conversation going. Responding quickly to comments and messages makes followers feel valued and encourages future interactions.
Example:
If a customer asks you a question in the comments, answer it quickly and in a helpful way.
14. Use Memes and Trends
Integrating memes or popular trends can make your content more viral, as long as it aligns with your brand’s personality. Users tend to share content that is entertaining and relevant.
Example:
Create a meme related to your industry and join the conversation around viral topics or emerging trends.
15. Offer Exclusive Promotions on Social Networks
People love to receive discounts and special offers. Exclusive promotions for your social media followers can encourage purchases and increase interactions.
Example:
“Today only: 10% off sitewide for our Instagram followers. Use the code: INSTALOVE.”
Conclusion
Increasing engagement on social media takes time, creativity and consistency. Implementing these strategies can help you build a stronger and more loyal community, while expanding your reach and generating more interaction with your followers. Remember that the key is to offer value, encourage interaction and always be attentive to what your audience needs. With these 15 tips, you can start seeing results quickly in your social media marketing efforts. Let’s get to work!
Digital Technology Consultant | Digital Project Manager | Consulting and Training | Gamification and Advergaming project design.
He has 16 years of experience in marketing, administration, and project management for the design and development of websites, custom web systems, mobile apps, advergaming, and gamification. Course facilitator and university professor, in subjects, focused on web design and development.