In today’s fast-paced digital landscape, having a solid online presence is not only advisable but crucial to the success of any business. Among the many digital marketing strategies, business blogging emerges as a powerful tool, offering a multitude of benefits that go beyond simply sharing content. In this article, we’ll explore why having a blog on a company’s website can make a significant difference, backing up these benefits with relevant numerical data.
1. SEO Improvement: Raising Search Engine Rank.
A well-managed blog can boost a company’s SEO (Search Engine Optimization). Search engines favor fresh, relevant content, and a blog provides a continuous way to add new and engaging content.
- Companies that blog receive up to 97% more site links (Source: HubSpot).
- Websites with blogs have an average of 434% more pages indexed by search engines (Source: Content Marketing Institute).
2. Brand Positioning: Building Authority and Trust.
A blog allows a company to position itself as an authority in its industry by providing valuable and educational content. This helps build user trust and establish the brand as a leader in its field.
- 81% of consumers trust blogs’ information and advice (Source: BlogHer).
- Companies with blogs generate 67% more monthly leads compared to those without (Source: Demand Metric).
3. Traffic Generation: Attracting Qualified Visitors.
An effective blog attracts new visitors and, more importantly, qualified visitors interested in the company’s products or services. This contributes directly to the sales funnel.
- Companies that blog have 55% more visitors to their website (Source: HubSpot).
- Consistent blogging can result in a 30% increase in web traffic (Source: TechClient).
4. Connecting with the Audience: Encouraging Participation and Feedback.
Blogging allows for more direct and open communication with the audience. Comments and interactions can provide valuable information about customer needs and preferences.
- Companies with blogs are 63% more likely to influence consumer purchasing decisions (Source: Content Marketing Institute).
- Blog posts with relevant calls to action (CTAs) can increase conversions by up to 121% (Source: HubSpot).
5. Content Longevity: An Asset that Lasts Over Time.
Unlike some forms of marketing that have a temporary impact, blog content stays online and continues to generate value over time. Well-optimized posts can continue to attract traffic for months or even years.
- 70-80% of a website’s organic traffic comes from older posts, not new posts (Source: Neil Patel).
- High-performing blog posts can continue to generate leads long after their initial publication date.
Conclusion.
On the journey to digital success, a well-managed business blog is a powerful ally. From improving SEO to building brand authority and generating quality traffic, the benefits are vast and measurable. Numerical data supports the effectiveness of blogging as a comprehensive marketing strategy that not only drives short-term growth but also builds long-term digital assets for the business. In short, a blog is not just an add-on component; it is a strategic investment that can make the difference between an ordinary and an extraordinary online presence.
Digital Technology Consultant | Digital Project Manager | Consulting and Training | Gamification and Advergaming project design.
He has 16 years of experience in marketing, administration, and project management for the design and development of websites, custom web systems, mobile apps, advergaming, and gamification. Course facilitator and university professor, in subjects, focused on web design and development.